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Case Studies > Med Spa

Radiant Lab: Branding, Website, and Marketing from the Ground Up

We partnered with Radiant Lab to create a standout brand identity, a sleek SEO-optimized website, and a marketing strategy designed to attract and convert in a competitive market.

CLIENT

Radiant Lab

PARTNERSHIP

Ongoing collaboration since August 2024

LOCATION

San Diego, CA

WEBSITE

www.radiantlabsd.com

Radiant Lab Mockup Website

Project Overview

When Lia, the owner of Radiant Lab in San Diego, approached us, she had a clear vision for her med spa: modern, approachable, and trustworthy. As a new business entering a competitive market, she needed branding, a website, and marketing strategies to help her stand out and attract clients.

We partnered with Lia to bring her vision to lifeβ€”creating a polished brand identity, designing a user-friendly website that reflects her values, and launching targeted Google Ads to get her noticed. From day one, we’ve worked hand-in-hand with Lia to build Radiant Lab’s foundation and set it up for long-term success.

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Services Provided

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Challenges

Building a New Brand from Scratch

Lia needed a complete brand identity that resonated with her target audience while establishing Radiant Lab as a trusted, modern med spa in a competitive market.

Creating a Standout Online Presence

As a startup, Radiant Lab required a visually engaging, SEO-optimized website to showcase its unique services and attract potential clients.

Generating Immediate Inquiries

With no established client base, it was crucial to develop a marketing strategy that would bring quick results while setting up a strong foundation for long-term growth.

Streamlining Lead Management

As inquiries started coming in, Lia needed a system to efficiently manage leads and maintain excellent customer service as her business grew.

Crafting a Memorable Brand Identity

Creating Radiant Lab’s branding was a journey of translating Lia’s vision into a visual language that resonated with her mission. Lia wanted her med spa to stand out in the San Diego market as a modern, approachable, and sophisticated space for personalized care.

The sunburst-inspired logo symbolizes energy, rejuvenation, and confidence. Its minimalist yet impactful style reflects the boutique nature of Radiant Lab while emphasizing elegance and trust.
Drawing inspiration from sunsets and the ocean, we developed a palette combining neutral tones with vibrant shades. This balanced approach creates a welcoming atmosphere, blending relaxation with energy.
radiant lab branding colors
radiant lab orange logo design

Transforming Radiant Lab’s Online Presence

Building Radiant Lab’s website was about more than just creating a beautiful platformβ€”it was about delivering a seamless, modern digital experience that aligned perfectly with Lia’s brand. The design and development phase focused on blending aesthetics with functionality, ensuring the site was not only visually striking but also practical and user-friendly for visitors.
The website’s sleek and sophisticated look draws inspiration from the branding identity, incorporating the calming yet vibrant palette and elegant typography. Each page was designed with clarity and accessibility in mind, making it easy for visitors to explore Radiant Lab’s services and book consultations.
Behind the scenes, the website was built with search engine optimization (SEO) as a priority to help Radiant Lab gain visibility in a competitive market. Every service page is optimized to attract potential clients searching for med spa treatments in San Diego. Additionally, the site is fully responsive, offering a seamless experience across desktops, tablets, and smartphones.
Radiant Lab website
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