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Case Studies > Med Spa

Comprehensive Aesthetics: From Branding to Ongoing Marketing Success

Helping Comprehensive Aesthetics attract more clients, boost engagement, and drive growth with a polished brand and ongoing marketing strategies.

CLIENT

Comprehensive Aesthetics

PARTNERSHIP

Ongoing collaboration since January 2023

LOCATION

Chagrin Falls, OH

WEBSITE

www.youngerskinchagrin.com

Comprehensive Aesthetics mockup website

Project Overview

When Natalie from Comprehensive Aesthetics reached out to us, she had a clear vision for her med spa: to create a brand and online presence that truly reflected the care, expertise, and results she provides to her clients. Her old Wix website wasn’t cutting it, so we partnered with her to build a fully customized, SEO-optimized WordPress site that looked amazing and performed even better.

We didn’t stop there. From creating a sleek new logo to designing marketing materials, we helped Natalie establish a brand identity that her clients could trust and connect with. The journey didn’t end after the launch. We continue to work together on SEO, Google Ads, email, and SMS campaigns to ensure her med spa is always thriving and reaching new clients.

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Services Provided

Crafting a Sophisticated Brand Identity

Working with Comprehensive Aesthetics was an opportunity to transform a vision into a cohesive and sophisticated brand. Natalie, the driving force behind Comprehensive Aesthetics, wanted to establish a trusted name in beauty and wellness that resonated with her values of elegance, professionalism, and personalized care. The goal was to create a brand that would stand out in a competitive market while reflecting the warmth and approachability of her practice.
The logo design encapsulates these qualities, using soft yet bold typography to convey a sense of femininity and strength. The color palette—featuring soft pinks, black, and white—strikes a balance between modern sophistication and inviting warmth, making it an ideal representation of the brand’s essence. Every design decision, from the curves in the typography to the selection of colors, was intentionally crafted to communicate a sense of trust, elegance, and beauty.

This branding foundation allowed us to seamlessly extend the identity across various touchpoints, from the website to marketing collaterals, ensuring a unified and recognizable presence in the marketplace.

comprehensive aesthetics med spa branding colors
comprehensive aesthetics logo
comprehensive aesthetics logo
comprehensive aesthetics med spa branding and website development

Ongoing Marketing: Building a Long-Term Partnership

At Comprehensive Aesthetics, our partnership didn’t end with the rebrand—it marked the beginning of an ongoing collaboration to support Natalie’s growing business. From day one, Natalie has been a proactive and engaged partner, allowing us to dive deep into her business goals and develop tailored marketing strategies that deliver results.

SEO

We’re continually optimizing her website to improve search engine rankings and drive organic traffic. By targeting key service-related keywords and implementing local SEO strategies, Comprehensive Aesthetics continues to attract new clients from the surrounding area.

Google Ads

To ensure a steady stream of high-quality leads, we’ve designed and managed Google Ad campaigns that highlight her services, focusing on treatments that resonate with her audience and generate conversions.

CRM and Automations

Using our advanced CRM tools, we’ve streamlined her lead management process. From automated SMS and email follow-ups to personalized appointment reminders, these tools ensure no opportunity is missed while enhancing the client experience.

Email and SMS Marketing

We’ve developed campaigns that nurture existing clients, promote new services, and announce exclusive offers. These campaigns not only engage her client base but also drive repeat visits and referrals.

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