Search Engine Marketing is the process of advertising your business throughout the Search Engines to drive traffic to your page, generate high-quality leads & make sales.
There are two different types of Search Engine Marketing.
1. SEO – Optimizing organically for the search engines & not paying for ads
2. SEM – Using paid Ads to promote your business
What is Paid Search Engine Marketing (SEM)
The best & most successful advertising platforms are:
1. Google
2. Bing
3. Facebook
4. Instagram
5. Yelp
6. LinkedIn
7. Twitter
Google & Facebook ads happen to be the number 1 in conversion rate.How to advertise smart on Google & Facebook?
Firstly & most importantly you have to do detailed keyword research.Google uses those keywords to rank your ad.
After you find the highest performing keyword for your niche, you have to determine the cost per click – how much money you are willing to pay for every click your ad gets.
The more expensive your product or service is the more money you should be paying for a click. The average ROI for Google Ads is a 5 :1 ratio. So if you offer a service that costs 30,000 $ you should be willing to pay 6,000 $ in ads monthly.
What Is Search Engine Optimization (SEO)
Search Engine Optimization is organically optimizing for the search engines.
Google is the biggest search engine, but also Pinterest is considered to be one too.
For example, 90% of our website traffic comes organically through Pinterest. It’s an amazing traffic source!
To optimize right for the search engines you need to:
1. Make your website user friendly
2. Optimize for local SEO if you're a local business
3. Optimize your website for mobile search - 85% of people scroll through mobile phones
4. Include relevant, high performing keywords for your niche
5. Write blog posts
6. Use custom, unique visuals
7. Answer frequently asked questions
8. Improve the loading speed of your website
One more thing I want you to know if you succeed on one platform, Pinterest, Facebook, etc Google will find you more relevant & rank you higher in the search results!
All of these platforms are connected.
So Should You Use SEM or SEO ?
On the other side, SEO is what you need for long-term success.
Optimizing for SEO is a process that doesn’t happen fast.
You need to be patient, do things right, always analyze & improve.
The results will come organically after a bit, but when you managed to achieve that, the search results algorithms will work for you!
PS – Leads through SEO tend to convert by 50 % more
